Sport marketing is an interesting area, nice to see one happening right before our eyes. IPL and ICL are good things to happen to Cricket, but what scares me is the amount of money that is involved in IPL. Why? When stakes are high, it creates a lot of tension in the system. Is the system ready for it? Not sure. Key concerns would be- Twenty20 is a good format but it has not been fully tested yet, so why invest so much in it?- Players are yet to become completely professional, so would be interesting to see how they manage working with private owners- Audience are confused is it cricket that is marketed or the experience that is marketed!!!Hope in the end cricket come out better on the whole.
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